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Chusheng Automotive Group's first-quarter export orders exceeded the total for all of last year

19 Apr,2024

Chusheng Group's semi-trailer tanker production line

“Over the course of two days, we hosted more than 200 groups of international guests from over 100 countries and regions across South America, Africa, Asia, and elsewhere. We signed contracts for 80 units on-site, with a total transaction value exceeding 20 million yuan, and received letters of intent for more than 600 additional units.” On April 17, the foreign trade team of Chusheng Automobile Group, currently participating in the Canton Fair, reported this good news.

Since the beginning of this year, Chusheng Automobile Group has been receiving frequent reports of success in its export business. “In the first quarter alone, we secured over 250 million yuan in export orders—exceeding last year’s total and achieving 50% of this year’s export target,” said Fu Guansheng, the company’s president.
In recent years, in line with the overall strategic layout of Zhongcheng Industrial Group and national policies, Chusheng Automotive Group has adhered to a dual-track approach of “tapping internal potential and expanding externally.” Internally, the company has actively developed the military-civilian integration sector, obtained relevant certifications, and launched a series of new products in military-civilian integration and logistics support. Externally, it has actively pursued an “going global” strategy, forming strategic partnerships with clients, developing overseas distributors, accelerating the expansion of international markets, and driving steady growth in business performance.

“Ultimately, customers choose Chusheng because of our robust comprehensive strengths, including our products and technology,” stated Fu Guansheng. The company has established a dedicated foreign trade team to develop international markets through both online and offline channels, leveraging platforms such as the Canton Fair, overseas exhibitions, and international online platforms.

The company has made a qualitative leap, transitioning from previously “riding on the coattails” of major original equipment manufacturers (OEMs) to now engaging in direct exports and agency-based exports. The company’s product lineup—including fuel tankers, refrigerated trucks, dump trucks, concrete mixers, vacuum trucks, and street sweepers—is exported to more than 80 countries and regions. Export revenue surged from tens of millions of yuan in 2021 to 250 million yuan in 2023, becoming a key growth driver.

Driving product upgrades through technological innovation. In recent years, the company has invested approximately 150 million yuan in technological upgrades. Last year, it invested over 6 million yuan to build a new electrophoresis workshop, bringing the proportion of automated welding to 90%. Key processes such as surface treatment, welding, and assembly have been comprehensively improved to continuously meet customers’ high-quality demands.

The company’s fuel tankers are recognized as “Single Champion Products” in Hubei Province’s manufacturing sector, and its fuel tankers have maintained industry-leading sales for many years. As the company expands globally, the competitive advantages of its flagship products have become increasingly evident. Recently, an overseas client—having ordered 200 units last year—signed a single order this year for oil tankers valued at 180 million yuan.

In the company’s aluminum alloy tanker production workshop, the sound of electric welding echoes continuously. In the parking lot, silver semi-trailers stand ready for shipment. “Since the start of the year, orders for oil tankers have surged. More than 130 workers are working overtime to ensure on-time delivery,” explained Ran Baizhi, the company’s tanker truck division manager.

Fu Guansheng stated that the next step involves establishing KD (knock-down) assembly plants overseas and developing high-quality overseas distributors to further penetrate key international markets. The company aims to double its foreign trade exports in 2024 compared to the previous year, reaching 500 million yuan, with total output value hitting 2.5 billion yuan.

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Chusheng Automobile's First-Quarter Exports Exceed 100 Million, with Technological Innovation Driving Global Expansion

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